Performance Marketing That Maximizes Your ROI
Stop wasting your ad spend on clicks that don't convert. At Dedote Infotech, we are a performance-first PPC agency serving businesses across India — focused on the only metric that matters: Revenue and Return on Investment.
From high-intent Google Search Ads to visually compelling Meta campaigns, we build and manage paid media strategies that deliver immediate visibility and scalable growth — with full transparency on performance and spend.
5X Average ROAS
Return on Ad Spend for our clients
Conversion Rate Optimization
What is Performance Marketing and Why Do You Need It?
Pay-Per-Click (PPC) and Performance Marketing represent a paradigm shift from traditional advertising. Instead of paying for mere exposure, you pay only when a user takes a specific action—such as clicking your ad, submitting a lead form, or making a purchase. This model provides unparalleled control over your marketing budget and delivers immediate, measurable data.
At Dedote Infotech, we specialize in high-ROI performance marketing across Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn. We help ambitious businesses across India cut through the noise, bypass the slow build of organic strategies, and instantly capture high-intent traffic ready to convert.
Our Multi-Platform Paid Media Expertise
We reject the "set it and forget it" approach. We identify precisely where your target audience in India spends their time online and deploy hyper-targeted campaigns. Our media buyers are data scientists and creative strategists combined.
Google Ads (SEM)
Capture demand at the exact moment of intent. When a user searches for "emergency plumber in Mumbai" or "buy running shoes online India," we ensure your business is the first solution they see.
- Search Network Campaigns (High Intent)
- Google Shopping (E-commerce ROI)
- Display Network (Brand Awareness)
- YouTube Video Ads (Engagement)
- Advanced Bidding Strategies (tCPA, tROAS)
Meta Ads (Facebook & Instagram)
Generate demand through visually compelling social commerce. We leverage Meta's powerful algorithm to find users whose demographics and behaviors align perfectly with your ideal customer profile.
- Lead Generation Campaigns (Instant Forms)
- Dynamic Product Ads (DPA)
- Lookalike & Custom Audience Targeting
- Retargeting Funnels (Cart Abandonment)
- Conversion API (CAPI) Integration
The Data-Driven PPC Process
A successful campaign is 20% setup and 80% optimization. Our rigorous process ensures your budget is never wasted on irrelevant clicks or poor-performing ad creatives.
Audience & Competitor Intelligence
Before spending a single rupee or dirham, we analyze your market. We reverse-engineer your competitors' ad strategies, identify profitable keyword gaps, and build detailed buyer personas.
Landing Page Conversion Optimization (CRO)
Sending traffic to a poor landing page is the fastest way to burn budget. We design and optimize high-converting landing pages tailored to specific ad groups, ensuring a seamless journey from click to conversion.
Tracking & Attribution Setup
We implement robust tracking via Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel. We track every form submission, phone call, and WhatsApp click to attribute revenue accurately to specific campaigns.
Continuous A/B Testing & Scaling
We constantly test ad copy, creative assets, bidding strategies, and landing page elements. We ruthlessly cut underperforming ads and scale the winners to maximize your Return on Ad Spend (ROAS).
Why Performance Marketing in India Requires Local Expertise
India's market is highly price-sensitive, linguistically diverse, and mobile-first. A generic global strategy will fail. Our team understands the nuances of the Indian market across every major region.
Hyper-Local Targeting
We don't just target "India." We target specific pin codes, neighborhoods, and business districts in major cities like Bangalore, Mumbai, Chennai, and Kochi to reach your exact demographic.
Mobile & WhatsApp First
In India, mobile usage dominates. We optimize campaigns specifically for mobile conversions, heavily utilizing Click-to-WhatsApp ads which show incredibly high conversion rates in this market.
Cultural & Language Nuance
We run multilingual campaigns incorporating regional languages in India (Hindi, Malayalam, Tamil, Telugu, Kannada) to connect authentically with local audiences.
Transparent PPC Pricing & Retainers
Our pricing is structured to align our success with yours. We charge a flat management fee or a percentage of ad spend, ensuring complete transparency with no hidden markups on media costs.
Basic Management
₹20,000/mo
+ Ad Spend (Up to ₹1L)
- 1 Platform (Google or Meta)
- Initial Account Audit & Setup
- Ad Copywriting & Basic Creative
- Basic Conversion Tracking
- Monthly Performance Report
Professional
₹45,000/mo
+ Ad Spend (Up to ₹5L)
- 2-3 Platforms (Google, Meta, LinkedIn)
- 1 Custom Landing Page Design
- Advanced Retargeting Funnels
- A/B Testing Program
- Bi-Weekly Strategy Calls
Enterprise / E-com
Custom
Based on % of Ad Spend
- Full Funnel Omnichannel Strategy
- Google Shopping & Performance Max
- Dynamic Product Ads (DPA)
- Server-Side Tracking (CAPI)
- Dedicated Growth Team
Frequently Asked Questions About PPC
How much ad budget do I need for Google Ads in India?
Budgets vary significantly by geography and competition. For small businesses in India, we typically recommend starting with a minimum of ₹30,000 to ₹50,000 per month to gather actionable data and see meaningful lead volume.
How long before I see results from a new PPC campaign?
PPC delivers instant visibility. You can literally launch a campaign and start receiving leads or sales within 24-48 hours. However, the initial weeks are considered a "learning phase" for both our team and the ad algorithms. Peak ROI and lower Cost Per Acquisition (CPA) usually occur after 2-3 months of continuous data-driven optimization.
Do I own my ad accounts?
Absolutely. We believe in total transparency. You retain 100% ownership and administrative access to your Google Ads, Meta Ads, and Analytics accounts at all times. We simply act as managers. You pay Google or Meta directly for the ad spend, and you pay us separately for management.
What happens if my ads get clicks but no conversions?
This is a common issue known as "leaky funnel." It usually indicates a disconnect between the ad promise and the landing page experience, or poor audience targeting. Our approach includes comprehensive Landing Page Optimization (CRO) and rigorous search term analysis to ensure we are only paying for high-intent traffic that is primed to convert.
Stop Wasting Ad Spend. Start Scaling.
Let our performance marketing experts audit your current accounts or build a high-ROI campaign from scratch.